We are here to make your life better!
At Mercado we believe in adding value for our customers by combining experienced people with the right tools. We do this with a dedicated team of consultants that have extensive experience in both creating and selling plant varieties. With the right tools to support this.
How may we help you?
Our Mercado Team
The Wageningen based IT company Agri Information Partners (AIP) has teamed up with Gygga Innoventures to develop Mercado. AIP combines in-depth expertise in breeding of agri- and horticultural crops with the experience of Gygga as specialists in product management for breeding companies.
Mercado strives to help companies in the plant and seed industry to optimize their use information. We make sure you have the right information at the right time; that is what boosts innovation.
At Mercado we believe in knowledge and passion for the plant- and seed industry. This gives us the edge to help you; not just IT, not just marketing, not just a tool. It is the whole as an integrated solution that helps you realize your goals.
Having the right information at the right time helps boost innovation. Data is all around us. The trick is to get this scattered data transformed into usable information.