A significant percentage (10 to 25%) of the income of the seed industry is invested in R&D. This industry is considered one of the most committed to R&D; above other sectors such as pharmaceutical, automotive, aerospace and information technology. The costs for a new variety often surpass 1 million Euro and it takes 10 or 12 years before getting a new variety.
Even without doing the math for plant breeding companies dealing with several crops. It is very clear there is a reason big enough to think carefully about the direction in which breeding goals are directed and how to distribute the budgets for the various R&D projects. All for the sake of breeding goals hitting markets with maximal effectiveness.
Aspects and factors that influence this strategical decisions are widespread and fragmented. Whether or not using the appropriate information management tools to rake this data and information will determine the alignment of R&D with markets and at the end of the day it will decide the company’s performance.
Mercado is an information management tool designed by Agri Information Partners in support of the Product Management. This tool bridges the Marketing department with the R&D department. High-level portfolio overviews, detailed product information, monitoring and observing commercial trials are standard features which can be expanded with customized functionalities.
For any development, using the right tool in the right way, is a decisive factor for a successful result. Do you want to know which tools there are available for information management in the field of Product Management for breeding companies ?