Are you bored of all the texts in the Mercado Trial module in Mercado or the app? For example, you want to register the weather during observations, this could be defined as: Sunny; Cloudy; Showery or Icy.
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Generating customized labels for plant varieties
As you might know, Mercado is already able to generate reports, catalogues, etc. in a few simple steps. Design your varieties catalogue template once and every time some data has changed or varieties are added, update your catalogue in a just few seconds. Last weeks, we extended that current functionality.
Product management in breeding companies
Product management is a hot profession. However, when you ask a product manager what they do, it varies from company to company. But all are facing a few common challenges.
Breeding goals hitting markets with maximal effectiveness
A significant percentage (10 to 25%) of the income of the seed industry is invested in R&D. This industry is considered one of the most committed to R&D; above other sectors such as pharmaceutical, automotive, aerospace and information technology. The costs for a new variety often surpass 1 million Euro and it takes 10 or […]
Variety trials now available, manage plant varieties
We are proud to announce our new Mercado module Variety Trials for plants. Variety trials facilitates planning and execution of Variety Trials. It provides: Trial design – Select a trial location, add your trial material and generate barcodes or QR tags for easy identification of material in a trial. Observation rounds – Create one or more observation rounds within a trial. Assign the appropriate properties you want to observe per observation round. Monitor trial execution – Publish the observation round and monitor the progress. The dashboard provides a complete overview.
How to improve the plant variety introduction process
It may well be one of the most challenging jobs in a seed company; managing the products (plant varieties) that you put out in the market. When do we promote a variety? Where do we focus our R&D efforts? How will it affect my market position?
Breeding information system E-Brida
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