As you might know, Mercado is already able to generate reports, catalogues, etc. in a few simple steps. Design your varieties catalogue template once and every time some data has changed or varieties are added, update your catalogue in a just few seconds. Last weeks, we extended that current functionality.
Product management is a hot profession. However, when you ask a product manager what they do, it varies from company to company. But all are facing a few common challenges.
A significant percentage (10 to 25%) of the income of the seed industry is invested in R&D. This industry is considered one of the most committed to R&D; above other sectors such as pharmaceutical, automotive, aerospace and information technology. The costs for a new variety often surpass 1 million Euro and it takes 10 or […]
We are proud to announce our new Mercado module Variety Trials for plants. Variety trials facilitates planning and execution of Variety Trials. It provides: Trial design – Select a trial location, add your trial material and generate barcodes or QR tags for easy identification of material in a trial. Observation rounds – Create one or more observation rounds within a trial. Assign the appropriate properties you want to observe per observation round. Monitor trial execution – Publish the observation round and monitor the progress. The dashboard provides a complete overview.
It may well be one of the most challenging jobs in a seed company; managing the products (plant varieties) that you put out in the market. When do we promote a variety? Where do we focus our R&D efforts? How will it affect my market position?
We added multi-crop features to the Mercado Variety Trial module. This offers the possibility to collect observations on a trial that covers multiple crops.
You may use multi-crop trials in several circumstances, for instance: Different crops are placed in a trial at one site, A trial field or greenhouse is regarded as one trial location, while accommodating varieties of several crops, A grower cultivating more than one crop likes to evaluate new varieties in one trial, before sending the feedback to the breeding company.