A significant percentage (10 to 25%) of the income of the seed industry is invested in R&D. This industry is considered one of the most committed to R&D; above other sectors such as pharmaceutical, automotive, aerospace and information technology. The costs for a new variety often surpass 1 million Euro and it takes 10 or […]
We are proud to announce our new Mercado module Variety Trials for plants. Variety trials facilitates planning and execution of Variety Trials. It provides: Trial design – Select a trial location, add your trial material and generate barcodes or QR tags for easy identification of material in a trial. Observation rounds – Create one or more observation rounds within a trial. Assign the appropriate properties you want to observe per observation round. Monitor trial execution – Publish the observation round and monitor the progress. The dashboard provides a complete overview.
It may well be one of the most challenging jobs in a seed company; managing the products (plant varieties) that you put out in the market. When do we promote a variety? Where do we focus our R&D efforts? How will it affect my market position?
We added multi-crop features to the Mercado Variety Trial module. This offers the possibility to collect observations on a trial that covers multiple crops.
You may use multi-crop trials in several circumstances, for instance: Different crops are placed in a trial at one site, A trial field or greenhouse is regarded as one trial location, while accommodating varieties of several crops, A grower cultivating more than one crop likes to evaluate new varieties in one trial, before sending the feedback to the breeding company.
Every one of us is surrounded by various devices that can manage information, smartphones tablets and so on. If you have kids, you are probably astounded by their ease in adopting various new apps using a touch screen. Obviously, in the world of plant breeding recording observations with a mobile device is not new.
Mercado – a portfolio and product life cycle management tool implemented by Anthura. Recently Anthura started using Mercado, a newly designed solution for product management developed by Agri Information Partners.