Product management is a hot profession. However, when you ask a product manager what they do, it varies from company to company. But all are facing a few common challenges:
- If I have developed a new variety, what is the market for it? What to look for: A systematic and simple approach where reasonable assumptions are clearly stated.
- How to persuade someone in authority to follow your suggestion? What to look for: An action that feels genuine. Everyone has a different style; the important thing is to be self-aware and generally pleasant and underpin your case with relevant facts.
- Think about the favourite product in your company. Why is it a good product? What to look for: Taste, appearance, quality, shelf life and market value of the product.
Mercado is a tool designed to support the product manager in finding out what are the right answers to these questions.